Where it all began...


For the past six years, I’ve had the privilege of living, studying and working between two countries. Both I view as home. South Africa and England have special places in my heart for totally different reasons. As a human with two nationalities, I’ve often struggled with the idea of identity, especially within myself. You could say I’ve been on one massive journey of self discovery, and finally feel I am turning a corner.

Anyway, enough of the deep stuff (as much as I love it!). I believe that spending so much time between two, completely different cultures has opened my eyes to many things. Mostly, I am certain it has influenced both my photography, and my writing.

After completing my Diploma in Professional Photography, in Cape Town, I pursued my career as a Professional Photographer.

I have always had a love for Travelling (and documenting it, of course!), so I focused a lot of my creative energy on creating unique and interesting content along my journeys. I have worked with many charities, assisting them with creating positive campaign imagery, written blog posts and articles for corporate and creative companies alike, and produced successful marketing tools and campaigns. The majority of the content I create falls under Lifestyle, as I find I am most drawn to earthy, fresh and vibrant visuals and written word. This is how I became a Travel and Lifestyle Storyteller.


If you’d like to chat some more, please get in touch here.

Alex Floyd-Douglass, Founder of The African Rose